Mediaset’s Infinity TV, the first on-demand streaming service launched in Italy in 2013, offers a subscription-based broad entertainment catalog of movies, cartoons, series, documentaries and TV programming. The integration increases engagement and retention and viewability metrics, aligning content programming execution with the platform’s ad-supported business model. ContentWise will integrate with Play’s data platform and provide revamped content discovery and personalization user experience to users.ĬontentWise surfaces relevant items across a catalog of thousands of clips related to Mediaset’s TV programming. Launched last year, Mediaset Play is the group’s strategic ad-supported VOD destination that allows users to access all of Mediaset’s programming, on computer or mobile device. The expansion of the scope of our relationship with Mediaset is proof of that.” We have the highest customer loyalty in the industry because we deliver on our software’s promise. Paolo Bozzola, CEO at ContentWise commented: “We are very much focused on making sure our customers derive material business advantages from partnering with us. We decided to continue partnering with ContentWise, because they have capabilities no other user experience management solution on the market has, directly impacting on our AVOD service user engagement and further improving customer loyalty KPIs on our SVOD service” We constantly re-evaluate our vendor relationships.
As our AVOD and SVOD offering has evolved and adapted to a rapidly changing market, so has the ContentWise software and the use cases they support. Giampietro Zambelli, Mediaset’s Manager leading Italian Data Platform: “We have been working with the ContentWise team for over five years. Thanks to the strong working relationship between ContentWise and the Mediaset team, several ad-hoc use cases have been implemented to deliver the best experience to end-users. Today, Mediaset and ContentWise announced the extension of the ContentWise integration to the entire Mediaset’s VOD service portfolio on all platforms operating in Italy. Septem– Milan, Italy – Mediaset, the Milan-based Pan-European Broadcaster, member of the EBX Consortium and owner of OTT streaming services Mediaset Play and Infinity, has recommitted its long-standing relationship with ContentWise.įor over five years, ContentWise has provided Mediaset with personalization, UX automation, personalized recommendations, analytics and editorial tooling software.